Tips for General Managers: How to Excel and Advance Your Hospitality Career

Whether you’re focused on career development or preparing to transition to a new role, understanding the General Manager’s position from every angle can give you a critical edge. If you’re already thriving as a restaurant manager, some of this may reinforce what you already know—but mastery begins with reflection.

The Core of the General Manager Role

A successful General Manager blends operational expertise with strong leadership and communication skills. While the position might appear to be desk-based, the reality is far more dynamic. A great GM is a hands-on leader—present on the floor, supporting the team, and keeping every part of the operation running smoothly.

Why Experience Matters

The best restaurants want managers who know their world inside and out. Transitioning from one type of restaurant to another—say, from casual dining to fine dining—can be challenging, as expectations, pacing, and service standards differ greatly.

Experience across roles matters. The strongest GMs often started as dishwashers, cashiers, servers, or trainers. They understand each position’s challenges because they’ve lived them. This practical empathy builds credibility and trust among staff.

What Recruiters and Owners Look For

Smart hiring managers seek candidates who can coach, reward, and discipline tactfully—without provoking resentment or legal complications. They also value integrity and reliability above all else. A typical workweek may exceed 60 hours, and with that commitment comes responsibility for the team’s morale, performance, and the restaurant’s overall success.

When you interview for a GM position, remember: the recruiter expects you to think like one. A polished candidate anticipates questions, communicates clearly, and demonstrates genuine insight into operations. Name the management software you use, vendors you partner with, and organizations you’ve contributed to. Provide examples of event planning, cost control, or project successes that highlight your leadership and initiative.

Marketing Is Part of the Job

A modern General Manager must also understand marketing and community engagement. It’s no longer enough to manage the restaurant—you must also promote it. That means being familiar with local advertising, social media platforms like Facebook and Instagram, and forming partnerships in the community. A GM who cannot market themselves will struggle to market the business.

Protecting the Owner’s Vision

At the end of the day, a General Manager is the owner’s most trusted ally. The owner has invested their time, money, and future into the business. It’s your role to protect that investment—to ensure the restaurant thrives, the staff feels supported, and the guests remain loyal.

Final Thought

Great General Managers are not born—they’re developed through years of observation, resilience, and a genuine love of hospitality. Every position you’ve held contributes to your leadership foundation. The more you invest in understanding your people and your operation, the more indispensable you become to any brand.