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Reaching Passive Job Candidates in the Hospitality Industry

Finding qualified candidates in the hospitality industry can be challenging, especially with the U.S. unemployment rate at a 49-year low of just 3.9 percent. However, there is some good news. A recent study by ADP revealed that 42 percent of employees would consider discussing a new job, even if they aren’t actively looking for one. These passive candidates can be a great resource for HR and recruiters in the hospitality field. Here are some creative suggestions for reaching this passive audience in 2019.


  1. Utilize Networking Opportunities

– Attend local events and gatherings through your local chamber of commerce or other organizations.

– Every interaction with people is a chance to build your brand and discover potential candidates.

– Explore nationwide Meetup groups to find events and gatherings of like-minded individuals in your region.


  1. Harness the Power of LinkedIn

– LinkedIn is a fantastic resource for connecting with passive job candidates.

– Utilize the free service or consider upgrading to a paid service that allows you to email individuals who match specific job profiles.

– Take advantage of shared connections to establish a common ground when reaching out to potential candidates.


  1. Tailor Your Pitch

– When discussing job opportunities with passive candidates, focus on the benefits from their perspective.

– Highlight your company’s unique value proposition and explain how it can benefit the candidates you’re targeting.

– The passive candidate needs some convincing, so make sure you highlight why they would want to make the switch.


  1. Stay in Touch

– Keep in mind that just because a candidate isn’t ready to leave their current job now, circumstances may change in the future.

– Document conversations with candidates, track resumes and LinkedIn profiles, and set reminders to stay in touch with top talent.

– Utilize an applicant tracking system (ATS) to ensure you don’t lose contact with potential candidates over time.


In addition to these suggestions, connecting with top recruiters at Gecko Hospitality can also help you reach more candidates. They specialize in finding and connecting with the best talent in the hospitality industry.


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