Senior Director of Marketing

Senior Director of MarketingWe are a premier restaurant brand with a strong and established presence across Canada. Known for our rich heritage, exceptional quality, and commitment to innovation, we are a trailblazer in the food service industry.We’re seeking a visionary Senior Director of Marketing to lead our brand strategy, drive impactful campaigns, and fuel business growth. The ideal candidate combines strategic thinking, creative expertise, and a deep understanding of consumer behavior to deliver both results and long-term success. If you’re passionate about innovation, storytelling, and standing out in a competitive market, we want to hear from you.Key ResponsibilitiesDevelop and execute comprehensive, multi-channel marketing strategies spanning TV, digital, radio, and emerging platforms to elevate brand positioning and visibility.Lead and inspire a team of marketing professionals, fostering collaboration, productivity, and professional growth.Design and implement data-driven marketing campaigns that align with company goals, driving brand awareness, customer engagement, and sales growth.Monitor campaign performance metrics, leveraging insights to refine strategies and optimize results.Collaborate with internal teams and external agencies to deliver compelling content and creative assets that align with the brand's voice and vision.Oversee and manage the marketing budget, ensuring resources are allocated efficiently to maximize ROI.Stay ahead of industry trends, consumer behavior, and competitor activities within the Canadian restaurant market to inform strategy and maintain a competitive edge.Uphold brand standards while providing strategic leadership to support growth and innovation.Qualifications and ExperienceProven expertise: At least 10 years of leadership experience in marketing, with significant exposure to the Canadian restaurant industry.Educational background: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is an asset.Industry knowledge: Extensive understanding of Canadian restaurant market trends, consumer behavior, and competitive dynamics.Strategic mindset: Demonstrated ability to craft and execute data-driven marketing strategies that deliver measurable results.Leadership skills: Proven success in building and mentoring high-performing teams, with a focus on collaboration and professional development.Multi-channel expertise: Deep experience in managing integrated marketing campaigns across TV, digital, radio, and other platforms.Data-driven approach: Strong analytical skills to interpret campaign metrics and inform decision-making.Budget management: A history of effectively managing budgets and optimizing marketing investments for maximum ROI.Why Join UsThis is an extraordinary opportunity for a marketing leader with a passion for the restaurant industry. As a key player in our organization, you’ll drive bold and creative strategies that leave a lasting impact. Join us and contribute to the growth of a respected, innovative brand, all while advancing your career in an inspiring and dynamic environment.Base Salary 160-180KRRSPHybrid Work ScheduleHealth BenefitsWorklife Balance: Responsible EmployerReady to ApplyIf you’re prepared to take on this exciting leadership role, we’d love to hear from you! Send your resume to scotts@geckohospitality.com.Apply Now!!! If you would like to be considered for this position, email your resume to scotts@geckohospitality.com