Director of Marketing
We are a fast-paced, dynamic restaurant group with a passion for bringing bold flavors and unforgettable experiences to our guests. Our culture is built on innovation, growth, and a relentless drive to stand out in the crowded food space. We celebrate creativity and empower our team members to take ownership of their work. If you want to be part of a forward-thinking organization that rewards hustle and fresh ideas, you belong here.
Job Summary
We are searching for a highly creative and hands-on QSR Marketing Director to lead our marketing initiatives and drive brand growth. In this role, you will use your "go-getter" attitude to build high-impact campaigns that resonate with our customers. The ideal candidate is a scrappy, resourceful leader who loves rolling up their sleeves and knows exactly how to make a massive impact with a limited budget. You will enjoy a remote hybrid schedule, giving you the flexibility to work from home while staying closely connected to our energetic team.
Responsibilities
- Direct and execute comprehensive marketing strategies to increase brand awareness and drive sales across our Quick Service Restaurant locations.
- Maximize marketing ROI by developing highly creative, low-cost campaigns that deliver big results.
- Lead the creative direction for all promotions, digital marketing, and local restaurant marketing initiatives.
- Act as a hands-on leader, directly managing projects from concept to completion rather than relying heavily on outside agencies.
- Analyze market trends and consumer data to identify new growth opportunities and innovative menu promotions.
- Partner closely with operations and culinary teams to ensure brand messaging is consistent and exciting.
Qualifications
- Proven experience leading marketing efforts within the Quick Service Restaurant (QSR) or fast-casual dining industry.
- A naturally creative mindset with a track record of executing brilliant campaigns on a lean budget.
- Self-motivated, proactive "go-getter" personality who thrives in a fast-paced, dynamic environment.
- Strong analytical skills to measure campaign success and pivot strategies as needed.
- Excellent communication and leadership skills, with the ability to inspire a team and collaborate across departments.
Benefits
- Competitive Salary: $130,000 - $140,000 per year
- Flexible Schedule: Remote hybrid work model
- Comprehensive health, dental, and vision insurance
- Generous paid time off and holiday schedule
- Exciting opportunities for professional growth and career advancement within a growing organization
How to Apply
Are you ready to bring your creativity and hustle to our team? Please submit your resume along with a brief cover letter highlighting a time you achieved major results with a limited marketing budget. We look forward to meeting you! Send resume to scotts@geckohospitality.com
